What is Discover Ride?
This tie-up promotion features “Kenta-san,” one of Japan’s top cycling influencers. Traveling nationwide, he uncovers and highlights hidden local charms from an authentic, relatable perspective. His “carefree bike travel” style breaks away from conventional, pushy tourism marketing. By delivering a genuinely enjoyable journey from the audience’s point of view, it effectively lowers the barrier for potential tourists to visit.
Point
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Discover local attractions
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Gourmet Encounters
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Interaction with people
Profile
- How do you know Kenta-san?
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A cycling YouTuber with 324,000 subscribers as of June 2026. He actively creates content that showcases the wide variety of ways to enjoy cycling, ranging from beginner-friendly how-to videos to travel vlogs that combine rides and camping.
Key Points of the Project
I can imitate it! and “I want to try this kind of trip!” We plan trips based on three key points that encourage viewers to empathize with our videos and websites.
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Point 1
Leisurely trip of around 100km
The maximum daily ride is around 100km. This is a distance that even a novice road bike rider can cover. We believe that “100km on a dare” is the best way to stop, make side trips, and fully convey the charm of the region, and not just for the purpose of riding.
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Point 2
Less than 5 selected stops
To draw viewers in, limit the number of stops to four or five spots. A “PR-like” progression that darts around to many spots is likely to turn viewers off. In order to make the trip truly enjoyable, we carefully select spots regardless of whether they are “hot spots” or “niche spots. Chance encounters are also an important part of the trip!
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Point 3
Fan participation to foster excitement
The project of soliciting recommended spot information from Kenta-san’s fans in advance is not only an interactive communication, but also a project to ask “Kenta-san is coming to my town! “Did the spot I recommended get adopted? and “Was the spot I recommended adopted?” This project fosters a sense of anticipation and makes people “wait for the release of the video”.
We gathered so many recommendations from viewers!
From “1000km Round Trip of Shikoku”